Case 04 · Website operations
A website that keeps up after launch
Most company websites are accurate on the day they launch. Six months later they describe a business that no longer exists.
- Website admin AI
- CMS AI
- Product admin
- Designer AI
The situation
A website is usually treated as a project: design, build, launch, done. But the business keeps moving — new products, new cases, new prices, new content.
Nobody owns the site day to day, so updates queue behind more urgent work, and customers arrive at old information.
A website is not a one-time project. It is a digital asset that keeps working.
How AI takes part
- 01A request becomes a page change
Website admin AI turns a business request into structure: a new section, a new page, a revised block.
- 02Content is organised, not improvised
CMS AI drafts and publishes articles, cases and help content inside the site's existing structure.
- 03Products stay current
Product admin updates names, descriptions, prices and availability as the catalogue changes.
- 04Visuals follow
The designer AI prepares the images and layout pieces each new block needs.
- 05Changes can be reviewed
Anything customer-facing can be held for human approval before it goes live.
What changes
Before
The site is rebuilt once a year and is out of date in between.
After
The site moves with the business, week by week, without a rebuild project.
What people keep
- Positioning
- Approval
- Brand judgment
Start from your own business
Pick one problem that happens every day and give it a first AI employee.