Social Media Manager
Audience: front-end end users
Scenario
The company needs to keep Facebook and Instagram going: prepare materials, write copy, adjust wording by platform, revise repeatedly, and keep updating products, campaigns, cases, and company news. Without a dedicated team, this work is very repetitive.
The system already provides a standard Social Media Manager employee (application name 社交媒体管理机器人). You do not need to create an employee from scratch: click Use in the AI Employee Market to copy it into the current project. It uses the Meta API to help the company manage and publish Facebook and Instagram posts. In the left AI Employee, say in natural language what to promote today, who it is for, which platform, and what style you want, and attach existing materials.
Hand the materials to the AI, say what you want to publish, then keep revising in the conversation.
Work type
Help the company publish and manage social posts for Facebook and Instagram accounts:
- Prepare and publish Facebook and Instagram posts (product, campaign, brand, holiday, updates, cases, and similar)
- Make different versions from the same materials by platform (for example fuller on Facebook, shorter and more image-led on Instagram)
- In the same session, change tone, length, focus, language, or produce more versions
Configured tools
This work is done by chatting in the left AI Employee. It does not use external chat hosting. You cannot chat from My employees.
| Setup | Purpose |
|---|---|
| AI Employee → Enter market → Use | Copy the standard Social Media Manager into the current project |
| AI Employee, Agent session | Who does the work, and which piece of Facebook / Instagram content is in progress |
| Chat box paperclip | Add attachment: Audio, Image, Camera, File (product notes, images, campaign materials, and similar) |
| Mapped Meta API abilities | Actually manage and publish Facebook and Instagram posts (follow what is mapped to this employee) |
Map extra tools, Skill, SOP, MCP, and enterprise resources when you need a closer fit to company brand or libraries.
Skill and SOP
The market copy of Social Media Manager already has basic content-operations ability. Read the matching Skill before use, as this employee requires. The company can map more Skill, SOP, and materials to match its own brand rules and publishing process.
Logic in brief
Use Social Media Manager from the market and create a session → Provide materials and say what to promote, who it is for, Facebook or Instagram, and the style → Get a first version → Keep changing by platform in the same session → After you confirm, publish to the matching account through the Meta API.
Keep daily updates for the same accounts in the same session. Create a new session when the campaign, brand, or rules change.
Matching human system
This matches an in-house social media operations role: people confirm the topic, brand direction, and whether to publish; repeated material sorting, copywriting, per-platform rewriting, and posting go to the AI.
Steps
- Open AI Employee → Enter market, find Social Media Manager, and click Use.
- After you enter that employee, click ⋯ → New session in the top right. Session name defaults to the name you just used; rename it to your own, fill in Session prompt if needed, then click Confirm.
- In the chat box, say what to promote, who it is for, whether to post on Facebook or Instagram, and what style you want. To add materials, click the paperclip, open Add attachment, and choose Audio, Image, Camera, or File. Send and wait for the first version.
- If the first version is not right, keep saying how to change it in the same session (tone, length, focus, language, or more versions). If platforms need different wording, just say so.
- After you confirm the content, it publishes to the Facebook or Instagram account through the Meta API.
- Use different sessions for different kinds of operations work.